JAVI ALVAREZ
STYLE GUIDE
How to prepare for your session
A strong portrait begins before you arrive at the studio. Wardrobe, color, and small details have a significant impact on the final result. This guide will help you make simple choices that translate well on camera.
The principle is straightforward: fewer distractions, more presence.
Colors that work best
Portraits read strongest with clean, neutral, timeless tones.
Dark neutrals — convey authority and elegance: black, navy, charcoal, deep green, dark brown
Light neutrals — bring luminosity and freshness: white, ivory, beige, sand, light grey
Solid colors — work well when paired with neutrals: deep red, slate blue, olive green, terracotta
Avoid: large prints, visible logos, fluorescent colors, fine stripes, busy patterns
Recommended wardrobe
You don't need many options. Two or three well-considered looks is ideal.
Women — structured pieces tend to photograph particularly well: tailored blazer, simple dress, white or beige blouse, feminine suit, blazer over a neutral top. Keep jewelry minimal. Solid colors over prints.
Men — the key is a clean, well-fitted look: full suit, blazer with a dress shirt, blazer over a neutral tee, white or light blue shirt. Everything should be pressed. No visible logos. A blazer almost always works.
PolaroidS
Polaroids are simple reference shots that show your natural appearance — no styling, no production.
Wear: a white or black t-shirt, jeans or neutral trousers, no prints. Keep makeup minimal or none. Simple hair. The goal is to see you as you are.
Personal preparation
Small details make a real difference.
Everyone: wear clean, pressed clothes — avoid wrinkled fabric. Get a good night's sleep before the session.
Men: trim or shave cleanly. A recent haircut (3–5 days before is ideal) photographs well.
Women: light or professional makeup. Under-eye concealer. Moisturizer on skin and lips before arriving. Clean, well-kept hair. Nails in neutral tones.
What to bring
Plan on two looks. A rough framework:
Look 1 — formal or professional
Look 2 — smart casual
Look 3 (optional) — more relaxed or creative
We'll assess which works best once we see them against the light and background.
During the session
You don't need to know how to pose. I'll guide you through the entire process — posture, gaze, small adjustments — until we find what works for you. Your job is to arrive and be present.